Trails Challenge
The Trails Challenge is a self-guided hiking program that promotes outdoor recreation in Sonoma County’s Regional Parks. The Challenge encourages residents and visitors to walk/hike a specific number of featured trails during the summer. Sponsors can be part of a popular outdoor recreation/health promotion with a shared message, shared audience, and shared objectives.
The Trails Challenge is geared to:
The trails are detailed in a “Trails Challenge Guidebook,” which is available in both English and Spanish as a free download on the Regional Parks website. A limited number of print editions are available as well. Participants are encouraged to share their Trails Challenge photos and stories on Facebook and Instagram, making them eligible for special prizes.
Sponsors provide critical support, including funding to cover the costs of designing, printing and distributing guidebooks and brochures. Trails Challenge promotions have included regional radio and newspaper ad campaigns, feature coverage by media and bloggers, participant engagement and paid ads on social media, posters and flyers, presentations and stories in Regional Parks’ monthly e-news and blog. In addition, retail sponsors have the opportunity to connect with Trails Challenge participants, such as by offering a coupon redeemable at a retail location.
For information on becoming a Trails Challenge sponsor, please contact Executive Director Melissa Kelley.
The Trails Challenge is geared to:
- Regular trails users who may be unaware of all the Regional Parks system has to offer
- People new to hiking and exercise
- Active adults looking for new activities
- Families looking for summertime adventures
- Young adults interested in adventure recreation and social media promotion
The trails are detailed in a “Trails Challenge Guidebook,” which is available in both English and Spanish as a free download on the Regional Parks website. A limited number of print editions are available as well. Participants are encouraged to share their Trails Challenge photos and stories on Facebook and Instagram, making them eligible for special prizes.
Sponsors provide critical support, including funding to cover the costs of designing, printing and distributing guidebooks and brochures. Trails Challenge promotions have included regional radio and newspaper ad campaigns, feature coverage by media and bloggers, participant engagement and paid ads on social media, posters and flyers, presentations and stories in Regional Parks’ monthly e-news and blog. In addition, retail sponsors have the opportunity to connect with Trails Challenge participants, such as by offering a coupon redeemable at a retail location.
For information on becoming a Trails Challenge sponsor, please contact Executive Director Melissa Kelley.
